CRM | Operations | Finance

Finally a platform that gets Medical Device Distribution

VYRA connects every team, every order, and every device across your organisation — from the operating theatre to the balance sheet.

Disconnected systemsManual data entryNo real-time visibilityCompliance gapsSiloed marketsSpreadsheet chaosEmail-based workflowsMonth-end surprisesLost audit trailsDuplicate data entryDisconnected systemsManual data entryNo real-time visibilityCompliance gapsSiloed marketsSpreadsheet chaosEmail-based workflowsMonth-end surprisesLost audit trailsDuplicate data entry
Disconnected systemsManual data entryNo real-time visibilityCompliance gapsSiloed marketsSpreadsheet chaosEmail-based workflowsMonth-end surprisesLost audit trailsDuplicate data entryDisconnected systemsManual data entryNo real-time visibilityCompliance gapsSiloed marketsSpreadsheet chaosEmail-based workflowsMonth-end surprisesLost audit trailsDuplicate data entry

The Reality Today

Your business is growing, but your tools aren't keeping up.

Medical device distributors juggle disconnected tools, manual processes, and siloed data across every market. Each handoff is a risk. Each workaround hides an inefficiency.

SKU
Qty
Rep
Amount
Status
9179
3527
7119
5295
ERR
3049
2070
958
2200
OK
250
5396
9727
8001
OK
940
4083
789
4100
ERR
3355
9471
7518
1485
OK
6882
3946
5315
5242
OK
Orders in spreadsheets
2m ago
2m ago
2m ago
2m ago
2m ago
47
+3 new
Email threads
AU
EU
US
Siloed regional data
Missed (3)On hold...
Logistics by phone
DEC 31
NOV
????DEADLINE
Month-end guesswork
GAPS
MISSING
Manual audit trails
5+
Disconnected tools per market
40%
Of time lost to manual data entry
0
Real-time cross-market visibility
Disconnected systemsManual data entryNo real-time visibilityCompliance gapsSiloed marketsSpreadsheet chaosEmail-based workflowsMonth-end surprisesLost audit trailsDuplicate data entryDisconnected systemsManual data entryNo real-time visibilityCompliance gapsSiloed marketsSpreadsheet chaosEmail-based workflowsMonth-end surprisesLost audit trailsDuplicate data entry
Introducing VYRA

Everything you need.
One Platform.

Order Lifecycle

Manage the complete surgical case lifecycle — from initial booking and scheduling through warehouse dispatch, field usage tracking, and final invoicing. Handle multi-set orders, partial shipments, and last-minute changes with 20+ filter dimensions for advanced search.

Platform Architecture

Three Apps. One Mission.

Web for control. Mobile for the field. Central for the boardroom.

VYRA Web

The command and control centre for your entire organisation. Full order lifecycle management, role-based dashboards, budget forecasting, no-code form & workflow builder, and secure resource library.

WEB
VYRA Mobile

Native iOS & Android for sales reps — works without internet. Offline-first with automatic sync, camera capture for usage evidence, push notifications, and downloadable resources.

MOBILE
VYRA CentralNEW

Global reporting across every national instance — one view for leadership. Multi-instance data aggregation, cross-regional revenue comparison, and consolidated surgeon analytics.

CENTRAL

Integration Scenarios

With or without ERP integration. Either way, VYRA delivers.

Run VYRA as a standalone platform with everything a distribution team needs, or connect it to your ERP for automated, bidirectional data flow. Both are fully operational.

ORDERSINVOICESSTOCKCRMAUDITSYNCREPORTSEVENTSWEBMOBILECENTRAL
Orders/min47
StatusOPERATIONAL
Latency12ms
SyncREAL-TIME

Scenario 01

Standalone

VYRA runs as a complete, self-contained platform — every core capability works without an ERP.

ORDERS INVOICES INVENTORY EVENTS WEBMOBILECENTRALYOUR ERPLIVE EVENT STREAM● SYNCEDOrder #4521 receivedInvoice 98210 postedInventory delta syncedSales data exportedPO #7712 updatedGL entry createdCredit note issuedQUEUE 0 · THROUGHPUT 1.2k/h
VYRABROADCASTING
ERPJDE / SAP / NETSUITE
Last sync0.3s ago
ModeBIDIRECTIONAL

Scenario 02

With ERP integration

VYRA syncs bidirectionally with your ERP, becoming the central nervous system for your entire operation.

Relationship Management

Your CRM, Your Competitive Edge.

Every surgeon is a customer. VYRA gives you a 360-degree view of each relationship — from case history and revenue to engagement health and preferences.

Surgeon Profiles

Full profiles with photo, bio, specialties, contact details, primary rep assignment, and year-over-year billing comparison.

Engagement Scoring

NEW

Weighted 0-100 score across revenue, recency, and marketing activity. Five tiers from Champion to Cold — spot at-risk relationships early.

Surgeon Access Control

Assign reps to surgeons with granular access controls, temporary sharing with auto-expiry, and zero risk of data leakage between teams.

Surgeon Preferences

Save preferred instrument trays and implant sets per procedure type. One-click order auto-population from stored defaults.

Sales Pipeline

NEW

Track opportunities through Awareness, Interaction, Interest, and Action stages. Kanban board with win/loss analytics and rep performance tracking.

Interaction History

Notes, attachments, case history, procedure volumes, and communication preferences — all in one place per surgeon.

Intelligence & Oversight

See Your Revenue Before It Arrives.

From per-order financials to agency-level budget attainment — real-time visibility into your entire revenue pipeline.

Forecast Dashboard

NEW

Actual vs budget by period, quarter, or year. Predicted finish, attainment %, and cancellation impact — all in real time.

Sales Pipeline

NEW

Track surgeon opportunities through Awareness, Interaction, Interest, and Action stages. Kanban board with win/loss analytics.

Revenue Radar

NEW

Visualise revenue concentration, spot emerging trends, and identify at-risk accounts before they impact the bottom line.

Order Financials

Track amounts, proformas, invoices, adjustments, and credit notes with intelligent fallback estimates per order.

Insights That Move At Your Speed.

Every role sees the metrics that matter most. Customisable widgets with real-time data.

Upcoming Surgeries
Revenue Forecasts
Top Performers
Warehouse Queue
Sales Rep 7 widgets
Customer Service 6 widgets
Warehouse 5 widgets
Marketing 5 widgets
Admin All 12
Business Impact

Real Outcomes. Measurable Value.

VYRA transforms medical device operations across four critical dimensions.

Operational Efficiency

Eliminate manual work. Accelerate every workflow.

  • Automated booking notifications
  • One-click delivery booking
  • Role-based work queues on login
  • Offline mobile for zero-connectivity areas
  • ERP-synced inventory levels
  • No-code forms remove dev dependency

Financial Visibility

Real-time revenue intelligence from order to invoice.

  • Live forecast vs budget per rep/agency
  • Run-rate year-end projections
  • Cancellation impact quantification
  • Inventory turns reveal cost optimisation
  • Cross-regional revenue via Central
  • Configurable fiscal calendar

Compliance & Control

Enterprise security for regulated environments.

  • Database-level access control
  • Complete audit trail on every change
  • Post-op usage documentation workflow
  • Document lifecycle management
  • Surgeon engagement health scoring

Surgeon CRM

360-degree relationship management for every surgeon.

  • Full profiles with engagement scoring
  • Sales pipeline with Kanban tracking
  • Granular rep-to-surgeon access control
  • Stored preferences for one-click ordering
  • Interaction history and case tracking
  • At-risk relationship early warning

The rhythm of productivity.

Built for the complexity of medical device distribution.

See how VYRA connects every team, every order, and every device across your organisation. Personalised demo in 30 minutes.